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Archive for the ‘Reading Notes’ Category

Chapter 10 Notes

April 30, 2010

From Public Relations Writing and Media Techniques: Five Elements Given Within Media Databases (Providing Contact Information): Names of Publications Mailing Addresses Fax and Telephone Numbers E-mail addresses Key Editors and Reporters Tip Sheets- Weekly newsletters of updated information including: Which reporters have changed information What assignments have been modified What the reporter is currently looking […]

Chapter 9 Notes

April 30, 2010

From Public Relations Writing and Media Techniques: Audio Releases and Public Service Announcements Audio News Releases (ANR): May be 60 seconds in length May contain sound bites of 20 seconds or less Contain pre-planned, scripted material Public Service Announcements (PSA): Also referred to as a Community Service Announcement (CSA) Unpaid advertisements Typically used to raise […]

Chapter 8 Reading Notes

April 30, 2010

From Public Relations Writing and Media Techniques: Several factors contribute to a well developed photo: Color Lighting and Timing Scale Action Composition Technical Quality Subject Matter Camera Angle Covering ethical and legal ground: Question if photo changes reality in any way Evaluate if photo can possibly deceive Ask if promotion moves away from photographer’s original subject […]

Chapter 7 Notes

March 6, 2010

From Public RelationsWriting and Media Techniques: Significance of Feature Stories: Gives Information Gives Background About Organization Provides Behind-the-scenes Look at Organization Generate Publicity What Makes Up A Feature: Headline Lead Body Summary Photos and Graphics Common Features: Case Studies Application Stories Research Studies Backgrounders Personality Profiles Historical Pieces

Chapter 6 Notes

March 6, 2010

From Public Relations Writing and Media Techniques: Fact Sheet Contents: Name of Event Sponsor Location Date and Time Event Purpose Expected Attendance List of Prominent Attendees Unusual Facts About Event Organization Fact Sheet: Name of Organization Products or Services Annual Revenues Number of Employees Top Executives Markets Served Position in Respected Industry Product Characteristics Fact […]

Chapter 5 Notes

March 6, 2010

From Public Relations Writing and Media Techniques: Press Releases (now also referred to as News Releases) Different Kinds of News Releases • Announcements • Spot Announcements • Reaction Announcements • Bad News • Local News What makes up a news release • Letterhead • Contacts • Headline • Dateline • Lead Paragraph • Body of […]

Chapter 4 Notes

March 6, 2010

From Public Relations Writing and Media Techniques: What makes news: Timeliness Prominence Proximity Significance Unusualness Human Interest Conflict Newness How to Find News Internal News Sources Papers Periodicals Clipping Files 2.  External News Sources Op-ed Sound Bites How to Create News Brainstorming Special Events Contests Polls and Surveys Top 10 Lists Product Demonstration Stunts Rallies […]