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words tend to linger

Chapter 9 Notes

From Public Relations Writing and Media Techniques:

Audio Releases and Public Service Announcements

Audio News Releases (ANR):

  • May be 60 seconds in length
  • May contain sound bites of 20 seconds or less
  • Contain pre-planned, scripted material

Public Service Announcements (PSA):

  • Also referred to as a Community Service Announcement (CSA)
  • Unpaid advertisements
  • Typically used to raise awareness about a public issue
  • May be 60, 30, 20, 15 or 10 seconds in length
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