Ecologne's Blog
words tend to linger

Chapter 8 Reading Notes

From Public Relations Writing and Media Techniques:

Several factors contribute to a well developed photo:

  • Color
  • Lighting and Timing
  • Scale
  • Action
  • Composition Technical Quality
  • Subject Matter
  • Camera Angle

Covering ethical and legal ground:

  • Question if photo changes reality in any way
  • Evaluate if photo can possibly deceive
  • Ask if promotion moves away from photographer’s original subject in photo

News release captions vary from 2-4 sentences in length, but captions within Photo News Releases are longer due to the focus.


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