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Chapter 10 Notes

From Public Relations Writing and Media Techniques:

Five Elements Given Within Media Databases (Providing Contact Information):

  1. Names of Publications
  2. Mailing Addresses
  3. Fax and Telephone Numbers
  4. E-mail addresses
  5. Key Editors and Reporters

Tip Sheets- Weekly newsletters of updated information including:

  • Which reporters have changed information
  • What assignments have been modified
  • What the reporter is currently looking for
  • How to contact reporters who have changed contact information

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