Ecologne's Blog
words tend to linger

Visual Learning

Lengthy, run-on paragraphs and sentences, intellectual terminology, foreign concepts, and loads of information thrown all at once– it can all be very intimidating when trying to take in specific facts away from an expository piece or presentation. What is an easy way you can leave a presentation discarding all the irrelevant information and certain you have the right statistics, numbers, or results down? One answer is through the use of Infographics.

This is a simple and effective method to communicate specific information to an audience that people have used in various forms for years. All it really is is a visual depiction of the information or data that needs to be relayed in order to educate the key elements or concepts of a subject. These infographics take on several forms: pie charts, line graphs, bar graphs, etc.

Public Relations professionals can greatly benefit from the use of inforgraphics, especially for those with limited time and a lot of information to share. It can be effective in sharing information about a client in a clean, professional, and simple way. Giving a user-friendly presentation will allow your target audience to be at ease during your presentation rather than struggling to understand the relative points or information you want them to take away when they leave.

A simple way to create infographics, that is also available to just about everyone, is through the use of computer software such as Microsoft Excel. This is one of the easiest programs to use for this purpose. For Mac users, programs such as Numbers (provided with other iWork programs) has an extremely user-friendly interface that allows you to input data and create stunning infographics for your clients with ease.

Infographics are some of the simplest methods to make an effective presentation that an audience can easily retain.

Below is an example of a simple to understand infographic of the Washington D.C. Metro Map:

image provided by Wikipedia


4 Responses to “Visual Learning”

  1. Visual Learning is a neat way of putting infographics. I didn’t think about it in that way. I agree with you how a bunch of facts can be intimidating and difficult to remember sometimes, but the use of pie charts and bars can be really helpful to the memory process and it’s going to benefit you since people will be paying attention to whatever presentation you happen to be making. I feel as though a lot of people are visual learners so the use of visual objects could be very beneficial to those in schools and in the work place. In pr, I think it’s a great way to get your information across without boring the client and it gets straight to the point which is what you want.

  2. I like your post Emmanuel. Not only was it clear, concise and easy to read, but it was broken up into paragraphs which made it easier on the eye. Sometimes people write one huge paragraph of information and it doesn’t even look appealing to read. I like how you incorporated information about different programs people can use to make these infographics. I have read a lot of people’s posts on this topic and I think you are the first one (that I saw) to mention that. I am a Mac user, but I didn’t really know anything about Numbers. I didn’t even know if was for Macs, haha. Good post!

  3. […] commented on “Visual Learning” by Emmanuel Colon on April 21, 2010. This is what I […]

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