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words tend to linger

Chapter 7 Notes

From Public RelationsWriting and Media Techniques:

Significance of Feature Stories:

  • Gives Information
  • Gives Background About Organization
  • Provides Behind-the-scenes Look at Organization
  • Generate Publicity

What Makes Up A Feature:

  • Headline
  • Lead
  • Body
  • Summary
  • Photos and Graphics

Common Features:

  • Case Studies
  • Application Stories
  • Research Studies
  • Backgrounders
  • Personality Profiles
  • Historical Pieces

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