Ecologne's Blog
words tend to linger

Chapter 4 Notes

From Public Relations Writing and Media Techniques:

What makes news:

  • Timeliness
  • Prominence
  • Proximity
  • Significance
  • Unusualness
  • Human Interest
  • Conflict
  • Newness

How to Find News

  1. Internal News Sources
  • Papers
  • Periodicals
  • Clipping Files

2.  External News Sources

  • Op-ed
  • Sound Bites

How to Create News

  • Brainstorming
  • Special Events
  • Contests
  • Polls and Surveys
  • Top 10 Lists
  • Product Demonstration
  • Stunts
  • Rallies and Protests
  • Personal Appearances

One Response to “Chapter 4 Notes”

  1. It has always been my belief that timeliness is one of the most important parts of making news because new news can become old news real quick. As soon as a story comes out it must be reported as submitted quickly. If the story comes out a week later about how there was a fire in a building, by then it has become old news and there is no point in refreshing a story that others submitted quicker.

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